BookMyShow
introduces ‘MyCoupons’
- Free discount vouchers can be availed at popular eating joints in close proximity to the cinema
BookMyShow (BMS), India’s largest entertainment ticketing brand,
has introduced ‘MyCoupons’- free discount vouchers that can be
availed at popular restaurants & cafes that are in close
proximity to the cinema you are visiting. The offering is currently
available only on BookMyShow
in Mumbai and Pune and users get to choose coupons from a host of
restaurants immediately after selecting their seats for a movie. BMS
has already partnered with over 100 eateries in these cities
including Subway, Café Coffee Day, Baskin-Robbins, Mad Over Donuts,
KFC, Pizza Hut etc. to offer such discounts.
On
introduction of ‘MyCoupons’,
Marzdi Kalianiwala, Vice President - Business Intelligence and
Marketing, BookMyShow said,
“Usually a movie going experience is coupled with a meal either
before or after the show, and this is where BookMyShow wants to add
more value for our customers and strengthen the overall proposition.
Since we know where and when our customer consumes the content, we
can ensure relevant offers are targeted to our users, thus making the
overall experience highly contextual.”
“The
pilot phase in Mumbai and Pune is tracking a fantastic response and
we plan to extend this feature to our app as well as to other cities
over the next few months”, added Marzdi.
About
BookMyShow
BookMyShow,
a flagship brand of Bigtree Entertainment Pvt. Ltd., is India’s
largest online entertainment ticketing platform that allows users to
book tickets for movies, plays, sports and live events through its
website, mobile app and mobile site. Founded in Mumbai (India) in
2007 by three long-time friends - Ashish Hemrajani, Parikshit Dar and
Rajesh Balpande, BookMyShow is now present in over 350 towns and
cities across India, currently meeting the entertainment demands of
over 14 million customers. With support and encouragement from its
investors Network 18, Accel Partners and SAIF Partners, BookMyShow
continues to innovate in the e-commerce ecosystem of India.