MyCoupons Launched by BookMyShow in Mumbai and Pune

BookMyShow introduces ‘MyCoupons’

• Free discount vouchers can be availed at popular eating joints in close proximity to the cinema
• Offering currently in Mumbai and Pune; to be extended to more cities over the next few months

BookMyShow (BMS), India’s largest entertainment ticketing brand, has introduced ‘MyCoupons’- free discount vouchers that can be availed at popular restaurants & cafes that are in close proximity to the cinema you are visiting. The offering is currently available only on BookMyShow in Mumbai and Pune and users get to choose coupons from a host of restaurants immediately after selecting their seats for a movie. BMS has already partnered with over 100 eateries in these cities including Subway, Café Coffee Day, Baskin-Robbins, Mad Over Donuts, KFC, Pizza Hut etc. to offer such discounts.

On introduction of ‘MyCoupons’, Marzdi Kalianiwala, Vice President - Business Intelligence and Marketing, BookMyShow said, “Usually a movie going experience is coupled with a meal either before or after the show, and this is where BookMyShow wants to add more value for our customers and strengthen the overall proposition. Since we know where and when our customer consumes the content, we can ensure relevant offers are targeted to our users, thus making the overall experience highly contextual.”

“The pilot phase in Mumbai and Pune is tracking a fantastic response and we plan to extend this feature to our app as well as to other cities over the next few months”, added Marzdi. 

 

About BookMyShow

BookMyShow, a flagship brand of Bigtree Entertainment Pvt. Ltd., is India’s largest online entertainment ticketing platform that allows users to book tickets for movies, plays, sports and live events through its website, mobile app and mobile site. Founded in Mumbai (India) in 2007 by three long-time friends - Ashish Hemrajani, Parikshit Dar and Rajesh Balpande, BookMyShow is now present in over 350 towns and cities across India, currently meeting the entertainment demands of over 14 million customers. With support and encouragement from its investors Network 18, Accel Partners and SAIF Partners, BookMyShow continues to innovate in the e-commerce ecosystem of India.

Tamasha Begins as Promised by &PicturesHD #HDfirst #SapnonKiUdan

 

Just yesterday, while browsing through the myriad channels on television and being bored by News, enough to switch over to the Movies, I landed on &Pictures, aiming to publicize a premier by its HD twin, proclaiming thus - &picturesHD – India’s premium mass Hindi movie channel keeping its promise of #HDfirst will premiere ‘Tamasha’ on Saturday, 30^th April at 8 PM.

At the back of my mind, it occurred to me that we had made a beeline for the cineplex when Tamasha had released, partly because I was intrigued by its upbeat trailer and partly motivated by the sea of positive reviews surrounding it.

The 'Dream Film Trinity' so as to say, comprised of the impeccable direction of Imtiaz Ali, and brilliant portrayals by heartthrobs Deepika Padukone and Ranbir Kapoor had come together to conceptualize and present to us, another stellar masterpiece - Tamasha.

The choice of story line, the essence of which, seemed to connect, is what made me decide that we had to book our tickets to watch this one on the 70mm screen.

A person who seemed vexed by the socially bounding limitations of conducting oneself and the notion of conforming to which, seemed to distress him. Battling the loss of self as opposed to the 'baffling yet befitting' social norms is a concept that I buy, and thus, I was made to identify with the 'Tamasha' that our society has made out of itself, nowadays too.

Now that the film is all set to make an appearance before Indian audiences yet again next week, I was prompted to give my readers some reasons to tune into &Pictures HD on a relaxing Saturday night, at prime time! :)

Reasons to watch ‘Tamasha’ on &pictures HD

1. You feel trapped in your monotonous 9 to 5 Job

Imtiaz Ali revealed that the concept of the film comes from the fact that some people are not used to their full potential if they do not find the path that they are suited for. One such character is Ved (enacted by Ranbir Kapoor), who is in a world which is not suited to him. He portrays an inner fight between acceptance of societal norms and pursuing one’s passion. We relate to his dreariness… which we sometimes conveniently refer to as ‘schedule’.

2. You believe Travel can change your life

Imtiaz Ali’s films are known to be around the change that travel and exploration can bring in one’s life. And Tamasha is no different. It is interesting to see how the movie explores new lcountries with love as the core theme coupled with many twists and turns. The exotic locations of Corsica, Tokyo, Delhi, Shimla and Kolkata blends into the movie beautifully and gives the movie a deserved texture.

3. Meet Don and Mona Darling

The characters in the movie come alive and how! Deepika as Mona Darling and Ranbir as Don are very fresh to watch and are the pulse of the movie. The bohemian, starry eyed – Don is a treat to the audience and the fashionable Mona Darling is no less. Together, they set out to explore the picturesque French island with terms and conditions applied, ofcourse!

4. The soulful music of Tamasha

With Oscar winning composer A R Rahman having curated the music for the film, it is definitely one the biggest reasons to watch the movie. Irshad Kamil's lyrics touch the soul and add a new dimension to the story. From ‘Matargashti’ to ‘Heer Toh Badi Sad Hai’, the songs evoke a series of emotions in the hearts of the viewers. The music with the amazing visuals will definitely leave audiences spellbound.

5. Dream team – Imtiaz Ali, Ranbir Kapoor, Deepika Padukone

You cannot deny the sizzling chemistry between Ranbir Kapoor and Deepika Padukone. But that apart, it is undeniably one of the best performances of Ranbir Kapoor in a really long time. And the queen of beauty Deepika Padukone will make you fall in love with her once again through Tamasha. Add to it, the sheer brilliance of Imtiaz Ali and its bound to be magical!